After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.

Indosole is a growing footwear company based in California and Bali, Indonesia. We use Shopify to power both our front-end website and our back-end Ecommerce sales and service. Shopify is a perfect fit for us as it can adapt to the needs of our business in our growth phase and has all the downloadable reporting and statistics that we need to monitor our business and cash flow. Plus, we have enjoyed using Shopify's Capital program which provides direct deposit loans at an affordable interest rate. Love it!
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C2C transactions actually represent a form of bartering. Auction sites are perhaps the best example of C2C e-commerce. Physical auctions predate online auctions, but the internet made auctions accessible to a large number of buyers and sellers. Online auctions are an efficient mechanism for price discovery. Many buyers find the auction shopping mechanism much more interesting than regular storefront shopping.

Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]
So while I completely understand that managing your monthly budget / cash flow is important (believe me I’ve been there as well!), try to take a long term view and use the platform that you think you are most comfortable with and has the necessary tools to enable you to succeed. Starting off with the right food is very important. Switching platforms later on is a very time consuming and draining process!

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Shopify platform offers a super simple solution where you can create a beautifully designed store and launch your online business in a matter of minutes, with unlimited traffic bandwidth and unlimited quantity of products, and with the possibility to launch your business globally, using any of the payment gateways that accept multiple currencies. The only inconvenience is that you will need to install additional applications to your store where you will have to pay a monthly fee, so you can really integrate all the necessary capabilities to optimize your conversion rates and get the best experience to your customers, although some of them are free of charge. Customer service is fantastic as well. I really recommend it for small-medium businesses and any eCommerce entrepreneurs!
"As a wedding filmmaker and YouTuber, I am constantly searching for new music. Soundstripe helps fill this need by giving filmmakers like myself an incredible gift: high-quality music from talented artists that is legal to use in our films. With constantly updated playlists for wedding films, I can find musical inspiration that matches my couple’s vibes quickly and easily. Likewise, if I need a song for a YouTube vlog, Soundstripe is there with a plethora of options to choose from."
Shopify also makes it extremely easy to offer discounts to your shoppers. Simply click “Discounts” in the left-hand menu bar, followed by “Create Discount,” and you’ll be walked through the steps necessary to knock some money off your customers’ purchases. You can set discounts up to kick in on either a percentage, fixed amount or free-shipping basis, and you can tell the system if the discount applies to a whole order, a collection, or a single product. You can also set a time window in which the discount will be active, or keep it open-ended.

ccMixter has one of the most thorough processes for creating free music out of any royalty-free music website. They collaborate with musicians who upload original samples of their instrumentals, singers who upload original acapella recordings, and producers and DJs who mix the music together to create free tracks for your videos. With over 120 original tracks for film & video, commercial projects, and video games, ccMixter can help you make a truly creative video soundtrack.


Musopen is another free site that, like Public Domain 4U, provides music that has the copyright expired. On the site’s about page they say, “We provide recordings, sheet music, and textbooks to the public for free, without copyright restrictions.” At Musopen you can browse music by composer, performer, instrument, period or form. Musopen is great, especially if you are looking for classical music for your video.

The contemporary e-commerce trend recommends companies to shift the traditional business model where focus on "standardized products, homogeneous market and long product life cycle" to the new business model where focus on "varied and customized products". E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.
You probably don’t have the time or expertise to create your own music, and seeking permission from an artist or label for every song you want to use isn’t very feasible. That leaves using public domain songs or finding royalty free music. The music in the public domain is very limited, though it can be cost effective if you have a lot of patience and don’t mind digging for needles in a haystack.
Once a blog post is created, add it to your homepage if you’d like by clicking “Online Store,” then the blue “Customize” button on the right. Click on the “Add section” link on the left and choose “Blog post.” You can also adjust the flow of your home page here by clicking on the six dots to the right of the choices in the left-hand column and dragging the item to the position in which you’d like it to appear.
Their arrogance in my following discussions with them was shocking and despite my attempts to offer solutions and alternatives to their unacceptable action they maintained their intransigence. I have no option but to leave Shopify altogether because by closing off the payment gateway this adds an additional 2% transaction fee for using alternatives and my business is very small margin that this fee makes the business unprofitable. They have also offered no recompense or solutions or even an apology. I would not go anywhere near this company and they are the worst company I have dealt with in my entire career. I am glad to be leaving but it infuriates me to think they can mess around with peoples lives the way they do. I have heard of many others since this happened to me that have had similar experiences with Shopify. Avoid at all costs! There are plenty of alternatives and even ones that change no transaction fees if you use an alternative payment gateway.

I opened my stores on shopify twice and got the same result. If you check online you can see a lot of people are having the same issue and shopify will not help you! I signed up for their 14 day trial, then selected a plan, entered my credit card and shopify shut down my store immediately! I had put in hours of work and in an instant everything is gone!


Business-to-administration (B2A) refers to transactions conducted online between companies and public administration or government bodies. Many branches of government are dependent on e-services or products in one way or another, especially when it comes to legal documents, registers, social security, fiscals and employment. Businesses can supply these electronically. B2A services have grown considerably in recent years as investments have been made in e-government capabilities.
Thanks for writing the review. When signing on for the “lite” $9/month version, can you purchase a feature separately? I am interested in the abandoned checkout recovery option, but am not prepared to pay the $79 or $179 options. I love the idea as I often get distracted when online and love when I get an email reminding me to finish my purchase. Thank you, Amanda
The ecommerce industry will continue growing. According to N Channel, in the US, brick and mortar retailers generate $3.9 trillion in sales while ecommerce generates $294 billion. Over time, ecommerce will continue to take away market share from brick and mortar retailers as it has been doing over the past few years. This is good news for those looking to start online stores as sales will only continue to go up, though competition will also increase in the space.
The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers, and more than 10 percent saw no difference at all among sellers. [More...]

For example, there are many elite universities like Harvard and MIT that offer short-term corporate training programs to enable employees to contribute to the company in a more meaningful way. There are even online courses that offer various personal and professional development programs and can easily be taken without sending employees offsite for additional costs.
Once a blog post is created, add it to your homepage if you’d like by clicking “Online Store,” then the blue “Customize” button on the right. Click on the “Add section” link on the left and choose “Blog post.” You can also adjust the flow of your home page here by clicking on the six dots to the right of the choices in the left-hand column and dragging the item to the position in which you’d like it to appear.
Thanks for writing the review. When signing on for the “lite” $9/month version, can you purchase a feature separately? I am interested in the abandoned checkout recovery option, but am not prepared to pay the $79 or $179 options. I love the idea as I often get distracted when online and love when I get an email reminding me to finish my purchase. Thank you, Amanda
International e-commerce has become more pervasive and sophisticated in recent years. In 2017, 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to $2.3 trillion, and that figure could grow to $4.48 trillion by 2021. E-commerce providers must continue to innovate to ensure they take full advantage of opportunities outside their home market. [More...]
However, if you use a lower Shopify plan, there are transaction fees associated with each sale (in addition to payment processing fee, such as those charged by PayPal). The only way to completely remove, or lower the transaction fees is to either move to a higher plan, or use Shopify Payments (which is essentially powered by Stripe, which I don’t think is available in China yet). So this fee can reduce your margins a little bit. Most people are okay with it as it won’t make or break your business, but definitely something to keep in mind.
Shopify offers a 14-day free trial for each and every store you wish to open, so giving it a try will cost you nothing and, during that time, you can experiment with shop design, plugins, inventory selection, payment processing and other aspects of the site. After your trial, pricing is available at $29, $79 or $299 per month depending on the features you need. The Basic Shopify plan at $29 per month is more than adequate for most beginning online retailers.

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Focus on the User: With ecommerce, you can sell anything to anyone but you must be careful to know what you need to do to make website visitors trust you enough to buy a product from you. Pick the right website theme, choose the right branding and tone of voice for your copy, and keep your focus on only one or two target audiences so you don’t get overwhelmed.
I didn’t like how Woocommerce works and how indirect the fees can be, and unlike Shopify who had a very straightforward fee. But my business is not MAINLY about the products, it’s more of the community and the content which WordPress can properly handle better — in my opinion. The one thing I like about Shopify is the hosting, it’s faster than most WordPress sites (who usually have shared-hosting).
International e-commerce has become more pervasive and sophisticated in recent years. In 2017, 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to $2.3 trillion, and that figure could grow to $4.48 trillion by 2021. E-commerce providers must continue to innovate to ensure they take full advantage of opportunities outside their home market. [More...]
Great Article. I couldnt have started shopify if i looked only the bad side. Seems a lot of invesment to me. But focus is the key. I tried my own online store setup but since i was a newbie, i had audience but couldnt make sales because of my website. I decided to leave the site to a professional. Did it and it helped me increase sales and store was professional too. So i think the beauty of the site too can lead to conversions as well.
Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.
But I suppose each website builder will have happy and in some cases, unhappy customers for their own unique reasons and experiences. We’ve always encouraged our readers to sign up for a trial period and invest some time into testing the builders. This is the only way to know for sure and reading what other people are saying (including our website!) is only going to get you so far!
Thanks for the review Jeremy. Very helpful to a novice like me. I also enjoyed reading your responses to all questions posted. I also intend to open an online store and now on trial period with squarelet.com (shoppy). Can I know what is the difference between Shopify and Squarelet (Shoppy)? Im based in Malaysia and selling Malaysian products but I have plans to bring my business to other markets outside Malaysia. Thanks in advance for your reply.
The next step in opening your virtual store is to figure out how you’d like it to look. You can do this by clicking the “Customize Theme” button on your dashboard screen. Click on the “Explore Free Themes” button to check out the options available as part of your Shopify package. Be aware that some of the themes shown actually have two or more overall skin options that you’ll see after you open the popup window describing the theme. If you don’t see anything you like here, you can click on “Visit Theme Store” and purchase a theme.
To set up your products, click the “products” text link in the left-side menu. Then click “Add product.” This will take you to a page where you can enter your product title, images, variants (like sizes and colors), shipping weight and other details. You can also set a “Compare At” price, which will show next to the actual price on your site as a crossed out amount, letting customers know that they’re getting an item for less than the suggested retail price.
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