Here you can tailor which notifications you send to your customers—such as order confirmations, tracking information and notes about cancelled orders—and edit exactly what those emails say. You’ll need to feel comfortable working in a bit of code, as the email templates are displayed in HTML, but it’s pretty simple to figure out where the text is and make amendments as needed.
Shopify is easy to use, intuitive and scalable as my business has grown! The base themes are a solid foundation that can be personalized and the premium ones are top notch. As the community of stores has grown the number of developers building apps has increased exponentially which has allowed me to add on functionality I would have had to get built from scratch.
There is much more for me to learn on Shopify, and I am not looking at the best apps to use to help increase my business, such as abandoned cart recovery, reviews, etc. Anyhow, I have sold about $2500 in products on Shopify since February, and my Etsy store is going strong with many more sales. However, considering that I have to attract traffic to my Shopify site on my own, I am thrilled. Customer service and help at Shopify is excellent. They have lots of educational tools, plus their blog is a wealth of information for ecommerce stores.
For example, there are many elite universities like Harvard and MIT that offer short-term corporate training programs to enable employees to contribute to the company in a more meaningful way. There are even online courses that offer various personal and professional development programs and can easily be taken without sending employees offsite for additional costs.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.