The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers, and more than 10 percent saw no difference at all among sellers. [More...]
Hi Jeremy, thanks for the great review! I’d like to ask your opinion on something please. For a simple eCommerce website for a small business I’m torn between whether to use Shopify or GoDaddy’s Quick Shopping Cart. I’ve played around in the trial feature Shopify offers and so far, it seems fine. However, it’s a bit expensive especially when starting out. GoDaddy’s Quick Shopping Cart (Deluxe Plan) is $14.99 whilst Shopify’s Basic Plan is $29 (and then there’s the 2% transaction charge on top of that), so GD is actually much cheaper (unless I’m missing something). But I’ve heard mixed things about both services from all the comments and reviews I’ve read.
I have to say that whilst the system is easy to set up, I find it a bit limited. It’s true that you can customize your email, but you can only send the email 1, 6, 10 or 24 hours after. I wish there was an option to set rules to trigger (or not) the follow-up email (e.g. minimum order amount). What happens if you don’t know their email address? Other options like popups or banners would be nice to have.
Shopify makes selling online an easy task. Beginners won’t have to face a programming language barrier and pros have the possibility of creating a tailor-made web store. The dashboard is structured logically and that makes working really smooth. Even if you don’t understand every last feature in detail, it’s easy to understand the big picture. Either way, there is a big help forum with tutorials and even telephone support available.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
E-commerce is conducted using a variety of applications, such as email, online catalogs and shopping carts, EDI, the File Transfer Protocol, web services, and mobile devices. This includes business-to-business activities and outreach, such as using email for unsolicited ads -- usually viewed as spam -- to consumers and other business prospects, as well as sending out e-newsletters to subscribers and SMS -- short message service -- texts to mobile devices. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements.
Their pop hit, “Blurred Lines,” might have blurred a few copyright laws, at least according to the family of soul singer Marvin Gaye, who believed Thicke’s song was suspiciously similar to Gaye’s funk ode “Got to Give It Up.” A jury agreed, awarding Gaye’s family $7.3 million. A judge lowered the fine to $5.3 million but granted Gaye’s family 50% of all future royalties from the song.
In regards to Shopify.. Back in January, we migrated over from a highly converting xhtml based hand coded site that had been serving us well for several years.. Our google serps were outstanding, we had top 5 placement for about 10 different keywords and were pulling tens of thousands of unique visitors per day. Due to google’s threats of Mobilegeddon, and their warning that sites which did not conform to mobile, (ie: responsive design) were going to be dropped from the search results sent us scrambling for a platform that would give us a responsive architecture without worrying about the hassles of coding a responsive design from scratch. I read every review I could find for all the available platforms.. actually went with a alternate only to ditch it half way through the setup process and switched over to Shopify. I was reluctant, worrying how this would affect not only our search rankings, but our conversion rate as well. Since making the move, we’ve had many challenges. I’m not a fan of theme based all inclusive CRM platforms to begin with, but with shopify, performing any sort of sustainable SEO at code level, seems all but impossible.
E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.
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One of the biggest drivers of e-commerce has been the interfacing of websites with bank accounts—and by extension, credit cards. Today it is possible to perform the entire gamut of banking operations without visiting a physical bank branch. This makes it easy to pay for products online, allowing for secure electronic payments via credit cards, debit cards, or gift cards, which is far more efficient than writing and mailing checks.
Setting short-term goals that continually add value is essential for any business. For example, assigning the market research team weekly or monthly goals of monitoring the market, trends, competitors and understanding the changes in customer demands will help the company provide better services. The more data you can analyze, the better decisions you can make.
By collaborating with some of the most talented musicians in the industry, Epidemic Sound’s tracks are featured on YouTube and Facebook videos that rack up over 20 billion views each month. Epidemic Sound has curated over 725 albums of royalty-free music, spanning from genres like “Corporate” to “First Snow”, allowing you to create diverse and high-quality soundtracks.
There are also online advertising laws that protect consumer privacy and ensure truthful marketing practices online. As an e-commerce business, online advertising is a major part of your strategy. Over the past decade, federal and state governments have passed new online advertising laws. As you expand into online marketing, it is important to be familiar with these. The CAN-SPAM Act, for instance, sets the rules for advertising through email, the most important rule being that consumers must be able to opt out of messages from businesses.
The rise of e-commerce has forced IT personnel to move beyond infrastructure design and maintenance to consider numerous customer-facing aspects, such as consumer data privacy and security. When developing IT systems and applications to accommodate e-commerce activities, data governance-related regulatory compliance mandates, personally identifiable information privacy rules and information protection protocols must be considered.
Business-to-business (B2B) e-commerce refers to the electronic exchange of products, services or information between businesses rather than between businesses and consumers. Examples include online directories and product and supply exchange websites that allow businesses to search for products, services and information and to initiate transactions through e-procurement interfaces.
ECom accounts will remain enabled for all students that graduate with a degree and all employees that retire from Western Illinois University. Former students that did not receive a degree from WIU will have their ECom accounts deactivated after three consecutive semesters of non-attendance. Employees that leave the University will have their ECom accounts immediately deactivated upon resignation or termination. ECom accounts for alums and retirees will be deactivated if found to be inactive for one year. When ECom accounts are deactivated, all files saved on your University network drives, personal web pages, and Google Apps accounts will be deleted. An e-mail notification will be sent prior to ECom deactivation.
For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.
The future trends in the GCC countries will be similar with that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the manner in which customers make purchases is similar in countries from these two regions. For instance, there has been an increased usage of smartphones which comes in conjunction with an increase in the overall internet audience from the regions. Yuldashev writes that consumers are scaling up to more modern technology that allows for mobile marketing. However, the percentage of smartphone and internet users who make online purchases is expected to vary in the first few years. It will be independent on the willingness of the people to adopt this new trend (The Statistics Portal). For example, UAE has the greatest smartphone penetration of 73.8 percent and has 91.9 percent of its population has access to the internet. On the other hand, smartphone penetration in Europe has been reported to be at 64.7 percent (The Statistics Portal). Regardless, the disparity in percentage between these regions is expected to level out in future because e-commerce technology is expected to grow allowing for more users. The e-commerce business within these two regions will result in a competition. Government bodies at country level will enhance their measures and strategies to ensure sustainability and consumer protection (Krings, et al.). These increased measures will raise the environmental and social standards in the countries, factors that will determine the success of e-commerce market in these countries. For example, an adoption of tough sanctions will make it difficult for companies to enter the e-commerce market while lenient sanctions will allow ease of companies. As such, the future trends between GCC countries and the Western countries will be independent of these sanctions (Krings, et al.). These countries need to make rational conclusions in coming up with effective sanctions.
I have been fairly happy with Shopify. The price is reasonable. The support has been excellent (and my Canadian speaking skills continue to improve). My biggest problem has been trying to improve my SEO. Anything Shopify can do to help me with that would be much appreciated. The Kit app has been somewhat helpful, but I get lost in the setup on my end on some of the Kit options/suggestions. My geek skills are on the low end.