Ecommerce, also known as electronic commerce, is a business model which involves transactions taking place on the internet. Stores that sell their products online are ecommerce stores or businesses. For example, Amazon.com is one of the most popular online stores in the ecommerce industry. In this article you’ll learn the history of ecommerce, ecommerce statistics, platforms, popular ecommerce sites, and more.
I’m so happy I found this blog b/c it’s filled with a lot of good information; and of course I have a small business question. I currently have a Wix ecommerce store, but Wix doesn’t allow me to have the following options for my customers: Register (create account), Login/My Account, and a Customer Loyalty program. While I love the ease of managing my Wix site by myself and their monthly eccommerce price. I’m just not too sure where to go. Maybe Sqaurespace, but I’m not too sure if they offer what I need or should I just go with Shopify? I just fear that I won’t undestand the techy stuff if I go with Shopify. I appreciate any advice you can offer as I will take this into consideration when making my final decision. Thanks!
If you have any familiarity with WordPress, the dashboard actually looks pretty similar to that interface, with the tabs on the left side for you to access quickly. You can also use the dashboard for generating discount codes, or for examining the latest reports. (In fact, the reports on Shopify are my favorite out of all the ecommerce platforms. They're organized, clean and simple, with options like sales by billing address, sales by traffic referrer and gross sales by product title).
Regarding size, it depends on how many products you plan on stocking and selling. If you’re planning on selling more than 50 products then Shopify’s scalability would probably be better suited to the job. This is because Shopify is built so that you don’t have to re-platform again down the road even if the business continues to grow. It can cater to businesses that are making a few thousand dollars as well as businesses that are selling millions of dollars in products.

Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.

Want a simple way to share your products with your followers? Make your life easier when using this Zapier automation. Every time you post a new product in Shopify, Zapier can copy the info and automatically create a new image post on your Twitter account. All you'll have to do is add products to Shopify, and your followers will be notified about them without any extra work.

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Hi Jeremy, thanks for the great review! I’d like to ask your opinion on something please. For a simple eCommerce website for a small business I’m torn between whether to use Shopify or GoDaddy’s Quick Shopping Cart. I’ve played around in the trial feature Shopify offers and so far, it seems fine. However, it’s a bit expensive especially when starting out. GoDaddy’s Quick Shopping Cart (Deluxe Plan) is $14.99 whilst Shopify’s Basic Plan is $29 (and then there’s the 2% transaction charge on top of that), so GD is actually much cheaper (unless I’m missing something). But I’ve heard mixed things about both services from all the comments and reviews I’ve read.
Brands and businesses that are adapting to e-commerce are most likely to see maximum growth in the near future. Reacting to early trends and visualizing business in the coming few years is what successful entrepreneurs do. But, focusing on the right steps is critical to the success of any industry, and the same goes for the success of e-commerce businesses.

As a business owner Shopify is one of the most valuable resources I have. It has helped triple our e-commerce business and grow our online presence all while being extremely user-friendly and intuitive. The back-end reporting helps provide valuable insight in the decision making process as well as their robust App Store has a solution for anything we have wanted to add to our users experience on the site. I would highly recommend Shopify for any business that is looking to grow their e-commerce presence without paying through the nose for a firm to design it and maintain it for you.
Do you have any insight or experiences with those two aspects? Our goal is to have as little daily involvement with sales and fulfillment as possible. We want to focus our energy on Customer service, marketing and product development. To be quite honest, Our dream is to be able to work/travel anytime we want and still be able to run our business as long as we have internet access. Thoughts? Anything you can offer would be greatly appreciated. Thanks again!
Brands and businesses that are adapting to e-commerce are most likely to see maximum growth in the near future. Reacting to early trends and visualizing business in the coming few years is what successful entrepreneurs do. But, focusing on the right steps is critical to the success of any industry, and the same goes for the success of e-commerce businesses.
As a business owner with a background in Graphic Design we really appreciate Shopify's great looking existing store theme's. Shopify allows us to focus on our core business and not only shows off our Poseidon Surf brand visually but allows us to sell a multitude of products with ease. Another benefit is that many of our staff and new staff is familiar with Shopify which makes product updates even easier.
Thank you for sharing this very insightful article! I’ve just launched a new product. At the moment this is just an individual product but I’m looking to expand my product range in the very near future. I’m undecided whether to use Wix or Shopify since I’ll only launching a single product. I’m really liking the idea of using Shopify since I’m looking to expand my product range soon anyway. Do you know if Shopify caters for single product websites with it’s template designs? Thanks 🙂

The company is pretty much hell-bent on making their interface the easiest in the industry. What's interesting is that they are walking a fine line, since it's still a platform that can satisfy those with more experience with coding and whatnot. Overall, importing hundreds of products is simple, and making an item from scratch uses quick tools and settings for things like images, videos, titles, pricing, discounts and more.
One of the biggest drivers of e-commerce has been the interfacing of websites with bank accounts—and by extension, credit cards. Today it is possible to perform the entire gamut of banking operations without visiting a physical bank branch. This makes it easy to pay for products online, allowing for secure electronic payments via credit cards, debit cards, or gift cards, which is far more efficient than writing and mailing checks.
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]
Birchbox has a two-pronged business: it offers a subscription in which the company charges members $10 a month to receive “personalized mix of 5 hair, makeup, skincare, and fragrance samples.” Birchbox also has an online shop that allows customers to purchase full-sized products.  As of 2015, Birchbox had more than 800 brand partners and more than a million subscribers.
Do you wear makeup or know someone who does? Then you’re probably familiar with Michelle Phan, one of the earliest and biggest YouTube stars. Phan made her mark with sleek, fun makeup tutorials. She also made bank, translating her 8.9 million followers into a YouTube partnership and inking endorsement deals with Lancôme, L’Oréal and Dr. Pepper. There’s something else filmmakers should know about Phan. In 2014, dance label Ultra Records filed a massive lawsuit against her. The charge? Copyright infringement of their music! Copyright law can be confusing. It pays to know where to find royalty free music, or you could be paying a lot more down the road!
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own.[8][9][10] Lütke used the open source web application framework Ruby on Rails to build Snowdevil's online store, and launched it after two months of development.[11][12]

Hi Jeremy, thanks for the great review! I’d like to ask your opinion on something please. For a simple eCommerce website for a small business I’m torn between whether to use Shopify or GoDaddy’s Quick Shopping Cart. I’ve played around in the trial feature Shopify offers and so far, it seems fine. However, it’s a bit expensive especially when starting out. GoDaddy’s Quick Shopping Cart (Deluxe Plan) is $14.99 whilst Shopify’s Basic Plan is $29 (and then there’s the 2% transaction charge on top of that), so GD is actually much cheaper (unless I’m missing something). But I’ve heard mixed things about both services from all the comments and reviews I’ve read.


Phil Smy, former Chief Technology Officer for Toygaroo, told Shark Tank Blog, that Toygaroo might have had trouble scaling the business. “The business was growing,” he said. “To be honest, that was the problem. Explosive growth is a difficult thing to handle for small businesses. I thought – and still think – it is a great idea. The business model needs some changing from what we were doing. I would have grown more organically (i.e., slower) and also found investors who were willing to go the distance.”
When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]
After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.
E-commerce helps create new job opportunities due to information related services, software app and digital products. It also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills cannot enjoy the wages welfare. On the other hand, because e-commerce requires sufficient stocks that could be delivered to customers in time, the warehouse becomes an important element. Warehouse needs more staff to manage, supervise and organize, thus the condition of warehouse environment will be concerned by employees.[18]
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