When you sign up for an account with Shopify, the system will ask you to name your store and it will then assign you a site address. Choose a store named “WeSellStuff,” for example, and your site address will be “wesellstuff.myshopify.com.” While you’re always welcome to keep this site address as the home of your store on the ‘net, you’re more than likely going to want to change it to something more catchy, easy to remember, and not focused on Shopify.
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.
Your product idea will dictate which aspects of the market you need to research, but some of the most important areas to look into will be your competition, pricing strategy, and your unique value proposition. At this point, it is also a good idea to draft a business plan that will help you visualize your growth strategy and identify any potential threats or obstacles.
On October 3, 2016, Shopify acquired Boltmade. In November 2016, Shopify partnered with Paystack which allowed Nigerian online retailers to accept payments from customers around the world. On November 22, 2016, Shopify launched Frenzy, a mobile app that improves flash sales. On December 5, 2016, Shopify acquired Toronto-based mobile product development studio Tiny Hearts. The Tiny Hearts building has been turned into a Shopify research and development office.
With Shopify, we've been able to create 3 customized web sites; NaykedApparel.com, NaykedPromos.com and NaykedWholesale.com that target three different demographic groups with unique buying habits. Shopify has enabled us to quickly and without a lot of coding experience, create unique shopping experiences that have resulted in increased sales for all 3 sites.
That’s because Chumbawamba isn’t the only one searching for illegal uses of their song. YouTube has designed a powerful algorithm called Content ID that constantly scans videos for copyrighted material. Content ID relies on a database of 50 million reference files of copyrighted work. The algorithm searches videos, matching images, sounds, and songs against its database. If it finds a match, it could pull down your video.
Shopify also offers one of the biggest App Stores out of all the ecommerce solutions; they provide hundreds of free and paid apps that will enhance your store. These have been divided into different categories such as Marketing, Sales, Social Media, Shipping and Customer Service. Thanks to their formidable content management system (CMS) you can easily create additional pages, as well as pages through which your clients can easily contact you. Furthermore, Shopify makes running your own blog super easy, since everything is handled from a single dashboard.
So while I completely understand that managing your monthly budget / cash flow is important (believe me I’ve been there as well!), try to take a long term view and use the platform that you think you are most comfortable with and has the necessary tools to enable you to succeed. Starting off with the right food is very important. Switching platforms later on is a very time consuming and draining process!
Now that you have a promising product idea and a clear overview of the market, it’s time to start thinking about the key elements of your store, such as your brand name, domain name, brand guidelines, and your logo. Getting your brand right from the start can help accelerate the growth and conquer the hearts of potential customers. Before turning your attention to building the store, you should spend some time studying the basics of SEO, so that your business gets off to a good start.
Shopify is easy to use, intuitive and scalable as my business has grown! The base themes are a solid foundation that can be personalized and the premium ones are top notch. As the community of stores has grown the number of developers building apps has increased exponentially which has allowed me to add on functionality I would have had to get built from scratch.
Regarding size, it depends on how many products you plan on stocking and selling. If you’re planning on selling more than 50 products then Shopify’s scalability would probably be better suited to the job. This is because Shopify is built so that you don’t have to re-platform again down the road even if the business continues to grow. It can cater to businesses that are making a few thousand dollars as well as businesses that are selling millions of dollars in products.
Setting short-term goals that continually add value is essential for any business. For example, assigning the market research team weekly or monthly goals of monitoring the market, trends, competitors and understanding the changes in customer demands will help the company provide better services. The more data you can analyze, the better decisions you can make.
However, I would say that star ratings can prove useful – even if there are a high percentage of 1-2 star ratings – because it shows that the community has standards and understands what they need most. Any platform as popular as Shopify will inevitably have sub-standard apps making it to the marketplace, but I would advise looking at the top charts and most highly rated apps to see if there is something that could help you out.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.