Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.
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The first time you connect, existing Shopify store customers who agreed to accept marketing emails will be imported to your Mailchimp list as subscribed contacts. Customers who haven’t opted in to email marketing will be added as non-subscribed contacts. After that, we'll continue to import new customers as subscribed or non-subscribed based on whether they opt in to email marketing at checkout. To learn more about different contact types, read About Your Contacts
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Hi Jeremy, Great review about Shopify. I am starting an ecomm site to sell costume jewelry. I currently have a wholesale business selling to most US department stores. While this is a high volume business at the wholesale level, I’m not really sure what to expect volume wise with an ecomm site selling directly to the consumer. I can envision (and hope) that this business could be fairly significant. I am not experienced with building ecomm sites at all, but am not afraid of technology. In your opinion, is Shopify the best platform to start this ecomm business with, or am I better off just hiring someone to build my website from scratch? I would appreciate any thoughts you might have.