There are also online advertising laws that protect consumer privacy and ensure truthful marketing practices online. As an e-commerce business, online advertising is a major part of your strategy. Over the past decade, federal and state governments have passed new online advertising laws. As you expand into online marketing, it is important to be familiar with these. The CAN-SPAM Act, for instance, sets the rules for advertising through email, the most important rule being that consumers must be able to opt out of messages from businesses.
Ecommerce will also likely evolve over the years creating a more virtual or augmented reality experience for shoppers. Stores may eventually include features to help customers ‘virtually’ try on clothing. This will ensure that clothes fit the customer’s shape while allowing them to see what it would look like on before buying. Shoppers may be able to ‘try’ on makeup using their laptop or phone’s camera.
Shopify makes selling online an easy task. Beginners won’t have to face a programming language barrier and pros have the possibility of creating a tailor-made web store. The dashboard is structured logically and that makes working really smooth. Even if you don’t understand every last feature in detail, it’s easy to understand the big picture. Either way, there is a big help forum with tutorials and even telephone support available.
Ultra Records’ lawsuit against Michelle Phan put her entire lucrative video empire at risk. While you may not be (i.e. almost certainly are not) a big star like Phan, that doesn’t mean no one will notice if you post a video showing off your mad dancing skills to Chumbawamba’s “Tubthumping.” If you use music improperly in your videos, you could lose your ad revenue, see your YouTube channel suspended, and even end up in a courtroom!
Shopify offers a 14-day free trial for each and every store you wish to open, so giving it a try will cost you nothing and, during that time, you can experiment with shop design, plugins, inventory selection, payment processing and other aspects of the site. After your trial, pricing is available at $29, $79 or $299 per month depending on the features you need. The Basic Shopify plan at $29 per month is more than adequate for most beginning online retailers.
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations. [More...]
You can use an off-the-shelf eCommerce solution like Shopify, which makes building an online store a quick and easy process. However, it will also mean less customization, as you will need to choose from an existing pool of themes and tools provided by the platform. If you opt to run a dropshipping business, eCommerce solutions like Oberlo will allow you to get the store off the ground and start selling in as little as few hours.
Business transactions that take place on the internet are called e-commerce, short for "electronic commerce." Popular examples of e-commerce generally involve buying and selling online, but the e-commerce universe contains other types of activities as well. Basically, any form of business transaction conducted electronically can be referred to as e-commerce. Those involved in the transactions can represent multiple combinations of customers, businesses, vendors or other suppliers, or government agencies.
On October 3, 2016, Shopify acquired Boltmade. In November 2016, Shopify partnered with Paystack which allowed Nigerian online retailers to accept payments from customers around the world. On November 22, 2016, Shopify launched Frenzy, a mobile app that improves flash sales. On December 5, 2016, Shopify acquired Toronto-based mobile product development studio Tiny Hearts. The Tiny Hearts building has been turned into a Shopify research and development office.
The e-commerce industry has seen an exponential rise in recent years. According to a 2018 report released by The Census Bureau of the Department of Commerce, total e-commerce sales for the second quarter of 2018 were estimated at $127.3 billion, an increase of 15.2% from the second quarter of 2017. Retail e-commerce sales in North America are expected to see consistent double-digit growth by 2020.
The rate of growth of the number of internet users in the Arab countries has been rapid – 13.1% in 2015. A significant portion of the e-commerce market in the Middle East comprises people in the 30–34 year age group. Egypt has the largest number of internet users in the region, followed by Saudi Arabia and Morocco; these constitute 3/4th of the region’s share. Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.