After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.
I chose Shopify because it was very easy to get started on this platform and launch a polished, fully functioning eCommerce store within a week. The vibrant community of developers and designers who create useful apps and beautiful themes are always innovating, which lets me continually refine the website and add the latest eCommerce features. With Shopify’s intuitive UI and awesome analytics, this is a very excellent solution for small businesses to showcase and sell products online.
I am only going to start out with less than 5 colors of the same product. But it will be a personalized product. Will Shopify be able to set up that for me. For customers to upload a photograph? I want my online store to be a more social media content sharing their product that I am selling. Will the basic plan work for me? Or should I shoot for a customized plan?

C2C transactions actually represent a form of bartering. Auction sites are perhaps the best example of C2C e-commerce. Physical auctions predate online auctions, but the internet made auctions accessible to a large number of buyers and sellers. Online auctions are an efficient mechanism for price discovery. Many buyers find the auction shopping mechanism much more interesting than regular storefront shopping.
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]
They do offer you a 14-day free trial and it sounds like you’d prefer the trial time to be a bit longer? That’s perfectly understandable. One alternative is to sign up to their Basic Shopify plan ($29 per month) for one month, so you have another 30 days or so to fully experience with their platform with access to some more tools. If you still don’t like using Shopify, you can just cancel right away. There are no commitments to Shopify if you subscribe to their month-to-month plans.

Every time you hit the "download" button, a new SINGLE USE license for that particular song, on that particular project, is generated. So, if you’re going to use a song multiple times for different projects, just hit the download button again, for however many times you use it. This does two things: (1) It keeps you legal with licensing on all of your projects, and (2) it allows us to pay our amazing artists properly.
I have been fairly happy with Shopify. The price is reasonable. The support has been excellent (and my Canadian speaking skills continue to improve). My biggest problem has been trying to improve my SEO. Anything Shopify can do to help me with that would be much appreciated. The Kit app has been somewhat helpful, but I get lost in the setup on my end on some of the Kit options/suggestions. My geek skills are on the low end.
We have switched from Big commerce to Shopify Plus earlier this year and we loved the platform. It is very easy to use and much more app integration. With Shopify Plus you can have multiple countries website under one account. We have a dedicated success manager that we can throw any Shopify related question to and their support team is always on line and fix problem super fast. Overall, very good experience and our store already see good growth rate after switching the platform
Welcome to the grind! This is where the real work begins. Having launched your online store, you should immediately move on to the promotion phase. Marketing your store and optimizing conversions will be your daily bread and butter from now on. You should also experiment with regularly expanding or refreshing your inventory. It is a particularly easy thing to do for dropshippers, as they can import new dropshipping products in minutes, but it should remain a priority even if you’re manufacturing or making the products yourself. Staying ahead of the curve will take some testing.
At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in 1995. EBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations. [More...]
Thank you so much for your professional and expert advices. I like to know whether Squarespace can offer e-commerce in digital products/services? I am planning to charge my clients to download e-books, softwares from my website. Moreover, will the tools Ecwid solve the problem that I reside in Hong Kong/China and need to use payment service that accepts RMB/HK$? If yes, is it easy to deploy the EcWid to Squarespace?

Launching a store used to be a major undertaking involving leasing space, buying inventory that might or might not sell, building shelves, and working long hours behind a cash register. Now, thanks to that little innovation known as the World Wide Web, setting up shop can be done with little more than a few mouse clicks and a few hours of your time. Here we’ll look at one of the most popular ways of launching an online store.

Shopify also makes it extremely easy to offer discounts to your shoppers. Simply click “Discounts” in the left-hand menu bar, followed by “Create Discount,” and you’ll be walked through the steps necessary to knock some money off your customers’ purchases. You can set discounts up to kick in on either a percentage, fixed amount or free-shipping basis, and you can tell the system if the discount applies to a whole order, a collection, or a single product. You can also set a time window in which the discount will be active, or keep it open-ended.


In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[26] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers' personal information.[27] As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
Ecom Express Private Limited is a Company promoted by the veterans of the Express Industry of India. This team has varied and rich experience of over 100 years in Indian Express Industry. The Company is formed for catering to the dynamic needs of electronic commerce industry which is growing by leaps and bounds. There is no single Company currently equipped completely to cater to the needs of this fast growing industry which is seeing the changes every day.
With Shopify, they have a free app in their app store where you can use to sell digital products. So it’s probably preferable to use this option as then you should be able to use their reporting option in the Shopify dashboard to track your sales and related activities. With e-Junkie, it’s a very lean digital product tool but then it doesn’t integrate into Shopify’s system.

Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
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